Facebook and Instagram are consistently updating and altering their features to improve the user experience and compete with other popular social media platforms. These updates have been fantastic for businesses and content creators with the new features making it easier to manage social media performance. However, with these rapid updates and changes it can be …
Are you part of any Facebook groups? Facebook Groups are a powerful marketing tool that can help you attract new customers and build relationships! If you are a small business owner, then regularly interacting in a local Facebook Group is a necessity to growing your business. So, let’s dive into everything you need to know …
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Do you struggle to think of social media posts for your business page? We’ve definitely been there. When you feel uninspired or a little unmotivated, having content pillars to reference can help you regularly execute your social media strategy. Once you understand content pillars and begin implementing them, you’ll feel more organised, consistent, and essentially …
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When exactly is it the best time to post on social media? Or more importantly why is it important to post at optimal times? For every successful business on social media, there are times most suited to post to ensure the post receives maximum online exposure. Even the best social media posts won’t perform well …
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So you’ve finally created an online profile and put your business out there on social media. You are enjoying connecting with customers, sharing your work, and gaining attraction for your business. Everything seems to be going swimmingly until you suddenly receive a negative review on one of your social media profiles! You are devastated and …
The hashtag, first used 12 years ago, has become a social media phenomenon! It is very rare to see a social media post without one across the platforms Instagram, Twitter, Facebook, LinkedIn and Pinterest. A hashtag essentially is used within your social media post by adding a hash (#) in front of key search words. …
It’s a brand new year, which can be very overwhelming and exciting, but mostly the new year brings an immense desire to try new things and improve in various aspects of your life. For business owners, the new year is for setting goals and planning marketing efforts to grow the business. If you plan to …
What do you think of when you hear the word influencer? Is it celebrity? Power? Social media? Or perhaps even Generation Z? However, more importantly do you know what an influencer has to do with marketing? The term ‘influencer’ became prevalent when social media came into fruition. An ‘influencer’ is an individual who has the …
Every small business should have a Facebook page. Previous marketing efforts such as cold calls, brochures, or signage, no longer captivates an online audience. In our progressed digital world, small businesses have had to evolve to attract new clients and customers. Social Media is an effective way to promote a business online, build a following, …
Work Smarter, Not Harder: Hire A Social Media Marketing Specialist & Consultant! Your fridge has stopped working, and your friend tells you about a business that can fix it. If you visit their website you’ll be met with their promises, but how can you tell if they’ll deliver on them? You’ll find the truth on …
Work Smarter, Not Harder: Hire A Social Media Marketing Specialist & Consultant! Read More »
