Social Media Angel

DID YOU SAY YOU DON’T HAVE A FACEBOOK PAGE? HERE ARE 10 REASONS WHY YOUR SMALL BUSINESS SHOULD BE ON THE PLATFORM

Every small business should have a Facebook page. Previous marketing efforts such as cold calls, brochures, or signage, no longer captivates an online audience. In our progressed digital world, small businesses have had to evolve to attract new clients and customers. Social Media is an effective way to promote a business online, build a following, and connect with customers. With more than 2.7 billion monthly users, Facebook provides an unparalleled opportunity to reach and engage with virtually anyone and everyone. If you are a small business Facebook should be your best friend and here is why…

  1. It’s a virtual business card

A basic Facebook page has your business contact details, website link, logo, and work. This makes it the perfect place for a customer to get a snapshot of the business. Oftentimes it will also be the first platform a customer will check if your business was referred.

  1. Paid advertising

Facebook advertising offers advanced audience targeting, allowing advertisers to target by location, interests, behaviors etc. Your business can reach thousands of people at an affordable price, increasing your brand awareness and online engagement.

  1. It is your portfolio!

Showcasing your work to an audience has never been so easy! Regularly uploading photos or videos about the business or of your products/services is a powerful way to increase the interest in your business without a customer visiting a store/office.

  1. Engage with your customers

In this day and age, people want information here and NOW. If anyone would like a question answered about your business they will take to social media and directly message. It’s also the best way for brands to speak with their audience to receive feedback and assist in real-time.

  1. Direct traffic to your website

Ideally you want to send all current and potential customers to a business information hub- your website. Facebook social media posts are a great way to always remind your audience to visit the website, a simple call to action and link to your site attached to each social post will bump up that website traffic.

  1. Receive and post reviews

Spread the love online! Facebook has a rating feature where your customers can rate and review your business. This is a great way to improve credibility and showcase the love your customers have for you.

  1. Stay top of mind with your audience

Regular daily or weekly posting ensures your audience is consistently viewing your business in their news feed. Seventy percent of social media users log into their accounts at least once a day. Facebook posts give your business the opportunity to connect with your followers every time they log in.

  1. Humanize your brand

Audience’s love to know that a business is genuine and real. Social media is the best way to showcase that human side of your brand, whether that is posting a picture about you, or even your dog! People love to see it!

  1. You could go viral

As people share, like and comment on your posts, their networks then follow suit, thus your content spreads across the internet, potentially getting thousands or even millions of shares. Some of the biggest brands started as Facebook pages…anything is possible!

  1. Wasn’t 9 reasons enough, go create a Facebook page!!

Contact Social Media Angel and we can help set-up and manage your Facebook page.