Social Media Angel

How To Improve Your Instagram Engagement

How To Improve Your Instagram Engagement

Instagram is one of the most popular social media platforms on the internet. It’s great for growing your audience by exposing new groups of people to your products and services and letting them know what your brand is all about. To do this, you need people to engage with your content. If you’re not getting the engagement on Instagram that you’d like, there are ways to improve it. Here’s how the best social media consultants in Brisbane suggest you go about it.

How To Improve Your Instagram Engagement

Instagram is one of the most popular social media platforms on the internet. It’s great for growing your audience by exposing new groups of people to your products and services and letting them know what your brand is all about. To do this, you need people to engage with your content. If you’re not getting the engagement on Instagram that you’d like, there are ways to improve it. Here’s how the best social media consultants in Brisbane suggest you go about it.

Good Photos, Better Captions

Using Instagram means that you should use appealing, high-quality photographs. But that’s not all you need. You should also pair it with great, witty captions and an enticing call to action. Remember, your content needs to engage your audience and start a conversation. Therefore, it helps to use language that your audience will respond to.

Be Strategic With Hashtags

Your Instagram posting needs to be consistent. Using hashtags is a great way to gain more likes, followers and leads. However, loading each post with an overabundance of hashtags might not be what your audience wants to see. A post with up to 100 semi-related hashtags and no other caption will make you lose followers. Spend time strategically choosing fewer hashtags that are related to your brand, niche and audience.

Use Themes Consistently

Usually what wins a follow on your account by members of your audience, is a glance at your recent posts. If your content is inconsistent, it says that you don’t have an idea of what your brand looks like or is all about. Having consistent content can be any of the following:

  • Sticking to images, quotes, or videos in line with your brand’s look and feel
  • Using similar filters on all images, be it vintage or cheerful
  • Using a dominant colour or design in each image or its background
  • Using consistent, or strategically planned, messaging – for example, motivational quotes every Monday

Post Instagram Stories Regularly

If your posts don’t get the numbers you expect, your next solution is using Instagram Stories. If you upload up to five or more stories per day, it will appear at the top of your followers’ feeds. They liked your content enough to follow your account, so give them more to see.

These are just four of the many different ways that you could improve the engagement on your Instagram account. However, if you don’t have the time to do it yourself, there’s nothing wrong with enlisting external help. Social media consultants SM Angel, situated in Brisbane, can assist you in improving your engagement, so call us today.

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