Social Media Angel

Social Media Marketing In 2019

Social Media Marketing In 2019

The digital sphere has grown leaps and bounds, and in recent years it’s become dominated by social media. This platform has expanded from telling people how your day has been, to become a way for brands to communicate with their target audience. The best ways to communicate with people using social media is something that’s constantly changing, and both platforms and customers are constantly evolving. To make the most of this form of digital marketing, you need to keep up with the trends impacting it. Here’s what to expect for the year ahead.

Social Media Marketing In 2019

The digital sphere has grown leaps and bounds, and in recent years it’s become dominated by social media. This platform has expanded from telling people how your day has been, to become a way for brands to communicate with their target audience. The best ways to communicate with people using social media is something that’s constantly changing, and both platforms and customers are constantly evolving. To make the most of this form of digital marketing, you need to keep up with the trends impacting it. Here’s what to expect for the year ahead.

  • Content Is King

In 2019, engaging content is a must. It’s no longer enough to ask people to like and comment on your page or to ask questions that have nothing to do with your product just to spark conversation. Your content genuinely has to engage followers and needs to be creative and relevant enough to grab their attention and keep it. In a way, you can look at this in a positive light as social media is encouraging you to exercise your creative muscles.

  • Stories Are The New Posts

Stories (or short, disappearing images and videos) are a new way of grabbing people’s attention organically and originally that doesn’t require much work before posting it. Because of the brevity and the quick change from one story to the next, your audience could see a short and sweet sponsored post that piques their interest, encouraging them to visit your profile, explore what you have to offer and possibly even make a purchase.

  • A Good Influence

In 2019, an existing trend that will continue to grow will be using influencers. Businesses are being smart about their social media marketing, and by working with an influencer that’s willing to organically promote something to their thousand odd followers at a fair price, businesses can get publicity for less than what a typical campaign would cost. Social media influencers are growing, and it’s more cost effective for companies to have these people promote something to their following than to hire an expensive and often out of touch celebrity to promote their brand.

In 2019, it’s best to keep up with the trends and make social media work for you. SM Angel can help your business grow and keep track of the trends for this year and integrate it into a comprehensive strategy, so you don’t have to.