Social Media Angel

The Role Of Social Media In Brand Building

The Role Of Social Media In Brand Building

Imagine you’re planning on taking a road trip, and before leaving, you decided to plan all of your stops. You’ll head online to find out where you can stop to get refreshments, take a break, and find the best sightseeing spots along the way.

Your friends have mentioned to you that there’s a coffee shop that would be perfect for breakfast, but when you search it, you soon realise that there’s no web address, social media page or operating hours. How will you know if it’s open tomorrow? Your suspicions rise immediately, and you choose to rather go to the waffle house that has a website, and Facebook page promising that they will be open from 5 am tomorrow.

If having a website helps prove your business exists, then a social media page shows that your business is alive and kicking. Now ask yourself: do you want your business to be passed over or chosen?

The Role Of Social Media In Brand Building

Imagine you’re planning on taking a road trip, and before leaving, you decided to plan all of your stops. You’ll head online to find out where you can stop to get refreshments, take a break, and find the best sightseeing spots along the way.

Your friends have mentioned to you that there’s a coffee shop that would be perfect for breakfast, but when you search it, you soon realise that there’s no web address, social media page or operating hours. How will you know if it’s open tomorrow? Your suspicions rise immediately, and you choose to rather go to the waffle house that has a website, and Facebook page promising that they will be open from 5 am tomorrow.

If having a website helps prove your business exists, then a social media page shows that your business is alive and kicking. Now ask yourself: do you want your business to be passed over or chosen?

  • The Benefits Of Social Media

Most people spend a lot of time during their day on social media, making it a great way to communicate directly with your customers and clients. You can answer their questions, let them share their opinions and concerns and keep them informed of important events, sales and other notable information. This creates a view of a business that isn’t just a commercial front, but one that’s touch with its audience.

If you link your profile to your brand’s online store, you can generate targeted traffic and measure if your social media adverts attract the attention of potential customers and generate sales.

  • Broadening The Brand

While it’s important to advertise a business brand on social media, we shouldn’t forget that it can be used to promote a person as a brand as well. If you’re a person offering personalised consulting services or training, you can benefit greatly from showcasing your skills, strengths and interests by using LinkedIn, Pinterest, Facebook, Twitter and many other platforms.

Maintaining a social media page is a full-time job as it involves constant monitoring, measurement and content creation – not to mention the algorithm changes implemented by the platforms themselves. If you can’t manage it yourself, you can make use of digital marketing companies such as SM Angel, who can do all your social media planning, strategising and execution for you.

Related Tag: Social Media Branding Brisbane