Four Characteristics That Make For A Great Social Media Manager
You want your business to start using social media, but don’t have the time or skills to do it yourself. It’s time to hire a social media manager. Of course, this is easier said than done. Not all social media managers who are offering you their services are up to scratch. There are certain traits that a person needs to possess to skillfully manage a business’s social media account and achieve their goals. Here are the qualities that we believe embody the perfect social media manager, which should make your search for the right one easier.
Four Characteristics That Make For A Great Social Media Manager
You want your business to start using social media, but don’t have the time or skills to do it yourself. It’s time to hire a social media manager. Of course, this is easier said than done. Not all social media managers who are offering you their services are up to scratch. There are certain traits that a person needs to possess to skillfully manage a business’s social media account and achieve their goals. Here are the qualities that we believe embody the perfect social media manager, which should make your search for the right one easier.
They’re Passionate About Social Media
This one is easy – they should love what they do. Being a social media manager means riding the waves of different social networking platforms and having a great time doing it. Being passionate shows a willingness to get involved in conversations and create engagement. Social media managers should be excited about engaging with your audience and creating content for them, and they should have a great time doing it.
They Communicate Effectively With Their Audience
Recognising the right audience is the first step in a social media manager being good at their job. Knowing who an audience is helps you to know what they want so that you can engage them. A great manager will give an audience what they want and communicate with them in the way that they’ll respond to best.
They’re Creative
Great social media managers know how important it is to remain relevant. The dream for any social media manager is to create a campaign that’s all that anyone can talk about online. The key to this is publishing original, fresh and creative content regularly – that ties into current events and what’s happening around your audience.
They’re Willing To Learn
Technology doesn’t sit still for anyone. A characteristic of being a good social media manager is keeping abreast of tools, apps, algorithm changes and SEO trends. A good manager will keep learning and pursue opportunities to better themselves through training and education.
A good social media manager isn’t someone who knows how to choose the best filter on an Instagram photo. It’s someone with the ability to use social media to engage, communicate, and enlighten creatively – in a way that benefits your business.
Not sure if social media managers like this even exist? You can find them in Brisbane at SM Angel.
Related Tags: Social Media Consultant Brisbane | Social Media Branding Brisbane